Image: Map showing the current sales tax rates within the County of Santa Cruz. The proposed increase in the unincorporated county would apply to the unincorporated area (in green) and bring the rate to 9.50%. The City of Santa Cruz has proposed its own measure for the March ballot to increase its rate to 9.75%.
To be more specific, you're likely to pay county sales tax when you shop at the top businesses in the unincorporated area below:
76
AJ's Chevron Mart & Car Wash
Best Buy
Big Creek Lumber
Boulder Creek American
Felton Chevron
Felton Valero
Home Depot
Kind Peoples
Marshalls
Ocean Honda
Palace Art & Office Supply
Pet Pals
Probuild
Safeway (on 41st and in Aptos)
Safeway Fuel (on 41st and in Aptos)
2. Aren't Santa Cruz County's sales tax rates already among the highest in the State?
Not exactly. The State maintains a list of the sales tax rates across all 1,788 census-designated areas in California. You can find the list here. At 9.00%, the unincorporated County of Santa Cruz is currently in the top 24% of the state. If this new measure passed, it would be in the top 17%.
The top taxing jurisdictions are in Los Angeles and Alameda counties, where the sales taxes are as high as 10.75%.
3. Sales taxes generate more revenue when inflation increases, so why aren't the existing sales taxes sufficient? Why does the County need to pass a new one?
The County is paying for more services for more people than ever before. Just look at the Board of Supervisors' agenda:
Item 38. concerns the implementation of SB 43, a state law that expands the definition of "grave disability" to include people with a severe substance use disorder, creating a new pathway to conservatorship for these individuals. This law effectively mandates expansion of County responsibilities with no additional State or Federal funding,
Items 40. and 41. provide updates on emergency repairs to county infrastructure in last winter's storms. FEMA has promised to help pay for the over 200 damaged sites, but we are still waiting for the money to show up. We're still waiting for nearly $150 million in reimbursement from FEMA for the CZU fires, COVID-19 shelters, and the 2023 storms. The costs of the Climate Crisis have arrived, and the County is shouldering the costs.
Moreover, the County's costs are driven by salaries, and housing costs drive the need for higher salaries. Our community has been very resistant to building housing over recent decades: since 1980, the County's population has increased by 80,000 people, but only 26,000 housing units have been added. Scarce housing means higher home values for current property owners, but it also means higher costs to provide services. As the most expensive rental market in the country, Santa Cruz County government must offer higher wages to fill positions.
In summary, an increase in the unincorporated county's sales tax will bring it inline with the incorporated cities and provide resources to address increasing demands. This alone will not solve all our big problems (see a discussion of property taxes below), but it is the most immediate way to improve services.